Your ads, run by an agent that reports to you.
Kresso sets up your campaigns, watches them, reports what is working and proposes the changes worth making. You know the business, it knows Google Ads, and nothing touches a live account until someone on your team approves it.
From "how’s it doing?" to a change in the account.
The product’s own chat, played through one check-in: attach a campaign, ask, read the numbers, approve.
Home is a chat. Everything starts here.
It runs the account so you can run the business.
Set up
Describe who you want to reach and what a customer is worth. Kresso drafts the campaign: structure, keywords, match types, bids and negatives. You review it before anything goes live.
Monitor and alert
It watches spend, pacing and return on every campaign and tells you when something drifts, before the budget is gone.
Report
A plain-language picture of what is working, lined up against the revenue that actually arrived, not just what the platform counted.
Suggest and apply
When something is off, it proposes the change with the numbers behind it. On approval it makes the change in the account and confirms it landed.
You know the business. Kresso knows Google Ads.
The best campaigns come from the people who know what a customer is worth and who they want more of. Kresso turns that knowledge into campaign structure and bidding, and gives back the hours that used to go to reports and pruning.
Already work with an agency? You'll have better numbers to bring to them.
Four steps, and the third one stops for you.
- 01
Connect
Link your Google Ads account and point Kresso at wherever your revenue lives. At this stage Kresso only reads: making changes is a separate permission you grant later.
read-only - 02
Watch
It pulls performance regularly and lines it up against money that actually came in, so a conversion means a real customer and not just a click.
ongoing - 03
Suggest
When something is off, it brings you the change: move this budget, pause that, drop these keywords. In plain language, with the numbers behind it.
stops here - 04
Approve
You read it and say yes or no. On yes, Kresso makes the change in the ad account and checks afterwards that it actually landed.
you decide
It never spends without your say-so.
This isn't a setting you can leave off by accident. Every change to a live account goes through one gate, and that gate is a person on your team clicking approve.
Nothing happens until someone approves it
Every change waits in a queue with the reason attached. No silent edits, no overnight surprises on your card.
Read-only until you decide otherwise
Permission to make changes is a separate step you grant later, per platform, and you can take it back at any time without losing your history.
Roles that mean something
Owners handle billing and connections, approvers can sign off on spend, everyone else can look and comment.
Every suggestion is on the record
Every proposal and the evidence behind it is kept, so you can always answer why a budget moved three weeks ago.
Pricing is agreed with each beta team.
We're onboarding a small number of teams and settling terms with each one.
Reasonable objections.
No. Every change it wants to make shows up as a proposal with a clear before and after, and it waits there until someone on your team approves it. Nothing reaches your live account before that.
No, and that's the point. You need to know your business — what a customer is worth and who you want more of. Kresso handles keywords, match types, negatives and bidding, and explains every suggestion in plain language.
Google Ads today, plus your revenue data wherever it lives: your billing system, your warehouse, or a regular export. You choose the source. More ad platforms are on the way.
When you connect an account, Google asks you to allow the Google Ads API. Today Kresso uses it only to read which ad accounts you can reach and their name, currency and time zone, so you can choose the ones it works on. It changes nothing in them, sells nothing, and never uses the data to train AI models. Disconnecting the account revokes the access.
That's your call. Kresso gives an in-house team the setup, monitoring and reporting an agency would do, with your own knowledge of the business driving it. If you keep an agency, you'll have better numbers to hold them to.
Because they're graded on numbers the platform chose, using a model you can't inspect, by a company that earns more when you spend more. Kresso checks against your revenue instead, and shows you the evidence behind every suggestion.
You reject the proposal and tell it why — that becomes part of what it knows next time. Anything already applied keeps a reverse change on file, so a single decision can be rolled back on its own.